Women’s Day
2024 Public.gr

Campaign identity for Public.gr’s Women’s Day 2024. I created the visuals, offer templates, landing page, and newsletters, using bold gradients, orange accents, and B&W portraits to celebrate every confident ‘NAI’ and ensure a consistent brand presence.

Programs

design
Process

Colours

Vibrant purple/pink gradients with orange highlights convey celebration and momentum, balanced by clean white for legibility.

Typography

A strong, rounded display type emphasizes the “NAI” message, supported by a modern sans-serif for product and promo details.

Aesthetics

Dynamic, cut-out figures and flowing wave motifs create movement and optimism, blending editorial energy with Public’s brand style for a fresh, empowering feel.

General Overview

Built for flexibility across web, mobile, social, and email, the system kept offers readable, visuals punchy, and the message unified—driving engagement throughout the Women’s Day period.

Women’s Day 2024 Public.gr