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Valentine’s Day
2025 Public.gr

A full campaign identity for Public.gr’s Valentine’s Day 2025.
I designed the main visuals, offer templates, landing page, and newsletters, blending playful romantic elements with Public’s bold, modern style for a consistent cross-channel presence.

Programs

design
Process

Colours

The palette combined bright red and warm orange tones to evoke passion and energy, contrasted with neutral white to highlight products and promotional content.

Typography

A bold, rounded display type was chosen for the campaign’s title, paired with clean sans-serif text for product details, ensuring both impact and readability.

Aesthetics

The visuals mixed classical sculptures of cherubs with modern consumer products, creating a playful juxtaposition that felt both romantic and contemporary. This balance kept the campaign fun while aligning with Public’s brand identity.

General Overview

The campaign identity was designed to be eye-catching, flexible, and cross-platform, running smoothly across the website, mobile, social media, and email marketing. By combining humor, romance, and product focus, the Valentine’s visuals gave the brand a memorable seasonal look that engaged customers and supported sales promotions.

Valentine’s Day2025 Public.gr