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National Coffee Day
2024 Public.gr

Campaign identity for Public.gr’s National Coffee Day 2024. I designed the visuals, offer templates, landing page, and newsletters, using warm coffee tones and playful accents to create a cozy, modern look consistent across all channels.”

Programs

design
Process

Colours

Warm coffee browns, beige, and cream tones set the mood, contrasted with Public’s signature vibrant accents to make offers pop.

Typography

A bold, rounded typeface anchors the main titles, while a clean sans-serif ensures clear communication of offers and product details.

Aesthetics

llustrative coffee elements — beans, cups, and steam motifs — are integrated with sleek layouts, creating a cozy yet energetic identity that resonates with coffee lovers.

General Overview

The visuals were designed for cross-platform flexibility, ensuring consistency on the website, social media, and email marketing. The result was a campaign that felt warm, inviting, and celebratory, aligning with the spirit of National Coffee Day while driving engagement and sales.

National Coffee Day2024 Public.gr